{"id":76,"date":"2025-01-08T17:00:46","date_gmt":"2025-01-08T17:00:46","guid":{"rendered":"https:\/\/ramudden.trafficsolvers.com\/2024\/08\/30\/open-banking-outlook-march-key-regulatory-updates\/"},"modified":"2026-01-13T10:14:54","modified_gmt":"2026-01-13T10:14:54","slug":"winterpret-brussel-2025","status":"publish","type":"post","link":"https:\/\/ramudden.trafficsolvers.com\/en\/2025\/01\/08\/winterpret-brussel-2025\/","title":{"rendered":"Winter fun Brussels 2025"},"content":{"rendered":"
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Winter fun, Brussels 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Smart mobility communication in the heart of Brussels<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tBrussels (centre)\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tDecember 2025\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tBrussels Major Events (BME)\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Winter Fun (Plaisirs d'Hiver) is one of Brussels' biggest winter events and attracts a very large number of visitors and tourists to the city centre every year. This influx traditionally creates heavy traffic, traffic jams and rapidly filling car parks.

The challenge was in limiting traffic congestion and informing visitors as well as possible, with the aim of encouraging them to come without a car or providing them with correct route and parking information in time.

In this respect, Brussels plays an extra complex role: the city receives visitors from different countries and has a large multilingual target group.<\/p> <\/div>\n\n <\/div>\n

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Together with Scelta and Brussels Major Events, Ramudden wanted Smart Mobility:<\/p>\n

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  • Reach as many visitors as possible before and during the event<\/li>\n
  • Actively inform visitors about accessibility, routes and alternatives<\/li>\n
  • Deploy a multilingual chatbot to support visitors in their own language<\/li>\n
  • Keeping pressure on the road network and parking facilities manageable<\/li>\n<\/ul> <\/div>\n\n <\/div>\n
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    Through targeted campaigns on LinkedIn, Facebook, Instagram and Google Ads, among others, visitors were informed about:<\/p>\n

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    • Winter Fun's accessibility<\/li>\n
    • Smart travel options and alternatives to the car<\/li>\n
    • Practical tips for a smooth visit to the centre<\/li>\n<\/ul>\n

      The campaigns were designed in both Dutch and French, matching the Brussels target audience.<\/p>\n

      \u00a0<\/p>\n

      In addition, a chatbot was deployed that could help visitors 24\/7 with:<\/p>\n

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      • Personalised travel advice<\/li>\n
      • Frequently asked questions<\/li>\n
      • Information on metro stops and routes towards Winter Fun<\/li>\n<\/ul>\n

        The chatbot offered support in multiple languages, which is essential in an international city like Brussels.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div> <\/div>\n\n <\/div>\n

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        The digital communication campaigns provided great reach and engagement:<\/p>\n

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        • Total reach: over 1.3 million impressions<\/li>\n
        • Number of clicks: more than 6,200<\/li>\n<\/ul>\n

          Campaign NL:<\/p>\n

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          • 299 impressions<\/li>\n
          • 830 clicks<\/li>\n<\/ul>\n

            Campaign FR:<\/p>\n

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            • 918 impressions<\/li>\n
            • 066 clicks<\/li>\n<\/ul>\n

              These figures show that a targeted, multilingual approach is effective in reaching and activating large groups of visitors<\/p> <\/div>\n\n <\/div>\n

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              Using social media campaigns and a multilingual chatbot, Ramudden Smart Mobility, together with Scelta, helped improve accessibility and information around Winter Fun 2025.<\/p>\n

              The approach is in line with Brussels Major Events' ambition to encourage visitors to make smart travel choices and keep the event accessible and reachable for all.<\/p> <\/div>\n\n <\/div>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

              Winterpret (Plaisirs d\u2019Hiver) is \u00e9\u00e9n van de grootste winterevenementen van Brussel en trekt jaarlijks een zeer groot aantal bezoekers en toeristen naar het stadscentrum.<\/p>","protected":false},"author":4,"featured_media":1491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_uicore_block_fonts":"","footnotes":""},"categories":[8,9],"tags":[6,7],"class_list":["post-76","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-omgevingscommunicatie","category-whatsapp-chatbot","tag-online-omgevingscommincatie","tag-whatsapp-chatbot"],"acf":[],"_links":{"self":[{"href":"https:\/\/ramudden.trafficsolvers.com\/en\/wp-json\/wp\/v2\/posts\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ramudden.trafficsolvers.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ramudden.trafficsolvers.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ramudden.trafficsolvers.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ramudden.trafficsolvers.com\/en\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":40,"href":"https:\/\/ramudden.trafficsolvers.com\/en\/wp-json\/wp\/v2\/posts\/76\/revisions"}],"predecessor-version":[{"id":1568,"href":"https:\/\/ramudden.trafficsolvers.com\/en\/wp-json\/wp\/v2\/posts\/76\/revisions\/1568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ramudden.trafficsolvers.com\/en\/wp-json\/wp\/v2\/media\/1491"}],"wp:attachment":[{"href":"https:\/\/ramudden.trafficsolvers.com\/en\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ramudden.trafficsolvers.com\/en\/wp-json\/wp\/v2\/categories?post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ramudden.trafficsolvers.com\/en\/wp-json\/wp\/v2\/tags?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}