Behavioural research as a basis for targeted measures
Insightful
Through behavioural and perception research, we gain insight into how road users, residents and employees experience traffic situations. We reveal where ambiguity, irritation or unsafety arises and what causes it.
Practically applicable
We translate the results of behavioural research into concrete advice for design, communication and traffic measures. This way, we ensure that insights contribute directly to safer, more efficient and better understood traffic situations.
Voordelen van gedragsonderzoek
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Maatregelen sluiten aan op het daadwerkelijke gedrag van weggebruikers.
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Solutions are based on behavioural insights rather than assumptions.
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Door risicogedrag beter te begrijpen, kunnen we gevaar gerichte verminderen.
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Keuzes zijn vanuit wetenschappelijk perspectief uitlegbaar.
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No standard approach, but tailored to location, target group and context.
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We are committed to long-term behavioural change, even after the project ends.
Practical examples
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