Digital information beacons

Digital messages delivered directly into road users' cars. This way, we inform road users in a proper and timely manner. As this information is sent via familiar apps, the road user does not need to install anything new. 

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active users

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adjusts the route

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location-accurate

Up-to-date travel information while driving

Targeted communication

DIB notifications can be geographically highly targeted. This allows us to accurately determine which road users will or will not receive the message. As a result, we ensure that the message is perceived as adding value at all times, so that follow-up behaviour will also be and remain high.

Quick action

We can also reach road users in unexpected situations, such as run-off or an accident. If route advice needs to be adjusted, it is possible to distribute a new message to road users for whom it applies within minutes.

Higher security

With the right information at the right time, road users are directed to alternative routes or adapted driving behaviour. This timely information about diversions, works or delays leads to fewer surprises and risk moments.

Benefits of digital information beacons

1

Precise

Road users receive information at exactly the right time.

2

Relevant

Only people driving over a specific location will be notified.

3

Dynamic

Berichten kunnen snel en automatisch worden aangepast bij wijzigingen.

4

Better flow

Up-to-date notifications ensure calmer traffic flows and fewer unexpected situations.

5

Clear

Berichten zijn kort en bondig, waardoor ze begrijpelijk en veilig zijn tijdens het rijden.

6

Safe

Door pro-actieve informatie komt de weggebruiker voor minder verrassingen te staan.

Practical examples

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Frequently asked questions