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Targeted digital environmental communication before disruption occurs
Smart local targeting
Thanks to our hyperlocal targeting, digital ambient communications reach exactly the people we want to reach. This creates little noise and keeps ads relevant to different unique audiences. This allows us to differentiate messaging by district, and or modality level.
Hyperpersonalisation
Based on the lifestyles within the plotted targeting area, we ensure that unique ads are created for each target group. Through lifestyle research, the different personas are uncovered for which unique messages are then designed. In this way, each persona receives a message that matters.
Dynamic ads
With digital ambient communication, we ensure that a message is always live with the information that applies at that moment. Schedule changes, huge traffic jams or changing weather conditions? Our online ambient communication adapts to it.
Benefits of digital ambient communication
1
We only reach people who will actually be affected by the project.
2
Berichten worden snel en automatisch aangepast bij wijzigingen.
3
Communication is scalable without additional burden on the in-house organisation.
4
Progress and results are visible 24/7 via a shareable digital dashboard.
5
Berichten op basis van actuele informatie zorgen voor rust en minder onverwachte situaties.
6
Tijdige en duidelijke informatie beperken verkeershinder en frustratie.
Practical examples
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