Winter fun, Brussels 2025
Smart mobility communication in the heart of Brussels
Brussels (centre)
December 2025
Brussels Major Events (BME)
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Challenge
Winter Fun (Plaisirs d'Hiver) is one of Brussels' biggest winter events and attracts a very large number of visitors and tourists to the city centre every year. This influx traditionally creates heavy traffic, traffic jams and rapidly filling car parks.
The challenge was in limiting traffic congestion and informing visitors as well as possible, with the aim of encouraging them to come without a car or providing them with correct route and parking information in time.
In this respect, Brussels plays an extra complex role: the city receives visitors from different countries and has a large multilingual target group.